Mobile Advertising Viewability Explained

May 15, 2015

When we talk about mobile viewability we give it a common sense definition: was the ad actually seen by a human?

It seems like a straight-forward question, but layers of technology and complex vendor relationships currently muddy the waters – making it increasingly difficult to answer.

The team at Mobile Majority set out to answer these questions and educate us all about the mobile advertising space.

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Featured image:

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