How to Speak Marketing Automation

May 14, 2015

Learn the terms and make sense out of industry jargon

Ever wonder why one industry firm calls a record in your database a "lead" while another calls it a "contact" and a third calls it a "prospect"? Well, it gets even more confusing as you dig in.

Have a look at this helpful infographic created by UberFlip, presented by Visually, which helps make sense of the various terms used across five major Marketing Automation Software platforms, including our favorite, HubSpot.



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