Real-Time Inbound Marketing Dashboard: a Quick Preview

October 7, 2011

 In this screencast, Connection Model President David Carpenter walks us through a 1-minute tour of the new real-time Traffic & Leads reporting inside the HubSpot Dashboard. This functionality was rolled out in the Summer of 2011, and allows Connection Model clients on HubSpot to measure their progress in terms of traffic, leads and conversion rate on a daily basis throughout the month, comparing to the same day in the previous month.

This can be very helpful if you've implemented incremental changes on your site (i.e. added a Google +1 sharing button to the site) and want to get a quick read on overall performance for the month.

The one caveat about the current version of this Dashboard, David points out, is that in seasonal businesses, consumer-focused businesses and the like, a month over month view can turn negative, even if overall Inbound Marketing objectives are being met. A good example is the Thanksgiving-Christmas season, which is a natural slow down for businesses not directly involved in selling Christmas merchandise.

Check out the video and let us know what you think in the comments section below. 

 

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