Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)

June 2, 2017 Doug Milnor

For the past several years we have seen our clients budget shift from traditional brand and direct marketing to Digital Marketing.  Why, because the leads digital marketing generates are typically more qualified and are further down the sales pipeline.  

This statistic presents a forecast of the U.S. digital marketing spending from 2014 to 2019, broken down by segment. Search marketing spending is expected to amount to 45.39 billion U.S. dollars in 2019, up from 27.9 billion in 2014.

Digital-Marketing-Spend-2014-to-2019.png

 

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