It's True: Newsletters Can Be Effective Marketing Tools

February 8, 2016 Doug Milnor

E-mail newsletters are so 2009!

Or are they?

In an age where social media is king, it's easy to overlook tried and tested methods in favor of what's cool and sexy.

But trends come and go, whilst e-mail is here to stay. And if you're going to invest in your online marketing, you owe it to your business to use strategies that have stood the test of time and are known to deliver results.


Marketing tools

Well, hello to you too!


Here's why e-mail newsletters are still worth the effort.


1. Reach

Sending out a message on social media is very much a gamble.

You can't be sure how many people will actually see your message, let alone how many will respond. People are constantly bombarded with all sorts of information on their news feeds, so it's easy for your content to get drowned out.

But there's more.

Social media algorithms are increasingly geared towards a model which encourages you to pay to "boost" your posts. Unless you pay for reach, only a small fraction of your audience will ever see your message.

An e-mail newsletter, on the other hand, goes directly to your target's inbox. This means it's almost guaranteed to reach 100% of your intended target audience on the first try.


2. Personalization

Online marketing is more than just a numbers game. A personalized message will greatly increase your chances of success.

This makes perfect sense. No-one wants to feel like they're just a sales lead, after all.

It's hard to beat e-mail when it comes to personalizing your message without too much effort.

And we're not just talking about addressing each subscriber by name, either.

E-mail newsletters are almost infinitely customizable. Simply by asking the right questions on sign up, you'll have access to invaluable data that can make your e-mails that much more relevant to each subscriber.

You can't do that on social media.


3. Engagement

People need to subscribe to your mailing list to receive your e-mail newsletters.

This means most people on your list actually want to hear from you. After all, they did give you permission to e-mail them, didn't they?

Besides, by their very nature, e-mails demand attention.

That e-mail newsletter isn't going away unless someone opens it or clicks delete. And since your subscribers are already receptive to your message, they're more likely to open it. You're effectively preaching to the converted.


4. Return on Investment

E-mail marketing campaigns are well-known to have high ROI, and with good reason.

Creating engaging e-mails on a regular basis does take some effort, but it has relatively low overhead. You'll save on paper and printing expenses, and they cost nothing to send out.


Marketing tools

These trees like e-mail marketing.


Considering you can reach thousands of receptive subscribers with just one click, that's some seriously cost-effective marketing.


Conclusion

E-mail newsletters might sound old-fashioned, but they're far more effective than you think.

A good strategy doesn't have to break the bank, but it can pay off big time. E-mails also blow social media out of the water when it comes to reach and customization possibilities.

Dismiss them at your own peril.

Do you need help crafting an effective e-mail marketing campaign? Contact us for information on how we can help you.

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