Subscription Marketing: Spotify Ahead of the Pack in Terms of Paying Users

November 29, 2015

We keep our eyes and ears trained on the subscription marketing business as it's informative and illustrative in the digital marketing space. Here's one of those timely and relevant examples: Subscription Music.

In October Apple's CEO Tim Cook proudly announced that Apple Music currently had 6.5 million paying users. While that is not so bad considering that the streaming service was only launched in late June, it's probably still far from what Apple's ultimate goal in the streaming market is. Spotify, the company that Apple set out to challenge, passed 20 million paid subscribers in June and is showing no signs of backing down.

This chart shows how many paying subscribers music streaming services such as Spotify and Apple currently have. 

Infographic: Spotify Ahead of the Pack in Terms of Paying Users | Statista
More at Statista

What's your favorite subscription music service? What other types of subscription businesses do you admire?

Tell us below in the comments section.

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