The team at pipedrive recently conducted a year-long study looking into sales trends around the world, including millions of data points from thousands of companies in 50 different countries. Specifically examining deal activity and sales win rates, we looked for time-specific and country-specific anomalies.
Overall, they saw a consistent trend of increased sales conversions at the end of each quarter, especially during the holiday season, a time when you might expect fewer business activities to happen. Here’s what one year in sales is like:
All things being equal, the year-end 3.15% jump in conversion is significant, especially for those with high deal volume.
To read the entire post, continue on to the pipedrive blog.