Are You Taking Advantage of the SEO Power of Webinars?

October 19, 2015

Webinars can increase your business's sales. 

Webinars are powerful tools for generating prospects and driving sales. When the webinar is over, however, a whole new set of opportunities begins that can advance your digital marketing even further.

Getting Testimonials From Webinar Participants

A survey should be part of your immediate follow-up to any webinar. The comments and feedback you receive can be used to improve future efforts, but positive comments can be used as testimonials on your website, which can establish your credibility and lead to more sales.

Using Recorded Webinars to Increase SEO

YouTube is a powerful marketing force for businesses. Creating a YouTube channel and posting your recorded webinars (and other useful content) will get more people to follow your website and connect over social media. As the world’s second largest search engine, it only makes business sense to get your products and brand listed1. Let's face it: a significant number of people will no longer take the time to read an ebook or multiple blog posts. You still want to market to that segment of the population, however, and YouTube is the answer.

For the best SEO numbers, use keywords related to how-to topics or tutorials. Not only will you get viewers directly from YouTube searches, but Google will also rank your videos higher. Videos also get more backlinks than text because they are inherently more interesting and so many people watch them.

Webinars and other kinds of digital marketing can increase the profitability of your business.


Creating a Transcript of Your Webinar

Once you have posted your webinar on your YouTube channel and linked to it from your website, you are still not finished using this content to enhance your site's SEO. Creating a textual transcript of the webinar and posting that on your site has additional benefits where SEO is concerned.

The amount of text on your website is an important part of SEO rankings. The average webinar (or series of webinars) can provide around 10,000 words of fresh content that will raise your Google search rankings and drive traffic to your site, even if most people don't read the transcript.

You can also caption your webinar video, which increases to 84% the viewers who will watch the entire video. Captions also increase the "deep linking" capacity of both Google and YouTube, which can now use keywords in your captions to take viewers directly to a specific part of the video.

Transcripts and captions can also be translated into other languages, which can increase viewership and expand business possibilities internationally. Both transcript and translation services can make the process easy, usually at affordable rates.

When is a Webinar Not Just a Webinar?

Another way to benefit from webinars is to use the material in other types of content marketing. Webinar content can be used to create whitepapers, case studies, and infographics without needing to write anything new. Why reinvent the wheel? Use what you've already done to market to other segments of your customer base and reap even greater benefits.

Webinars require a lot of work, from preparation to marketing and presentation. Using your webinar content across digital marketing techniques can help your business increase SEO as well as lead generation and sales.

Contact Connection Model for ROI calculations on how webinars can benefit your business.


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