Digital Marketing Strategy Blog

  • Email Campaigns & Your Digital Marketing Strategy?

    Email Campaigns & Your Digital Marketing Strategy?

    Email -- I love email. Before you go and think I am crazy and a relic stuck in days of yore, think about what email can do for your business.  Yes, there are sleeker, newer and...

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  • Inbound Marketing Strategy: Addressing Ad Blocking

    Inbound Marketing Strategy: Addressing Ad Blocking

    Even though the Search Engines such as Google, Yahoo and Bing have revamped how they display paid ads, it seems that more and more of today’s consumers and businesses are using ad...

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  • Website Relaunch?  A Digital Marketing Agency Can Help

    Website Relaunch?  A Digital Marketing Agency Can Help

    In today's ever-changing world, it is either keep up or lose out.  And for most of our clients, losing is not an option.  As it relates to your website and online digital presence, the...

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  • Digital Marketing: Analyzing Customer Micro-Moments

    Digital Marketing: Analyzing Customer Micro-Moments

    Do you remember the sales and marketing funnels of the past? Do you remember how leads were generated by marketing and passed off to sales? Of course you do. In fact, many companies...

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  • 5 Things to Include in Your Digital Marketing Budget This Year

    5 Things to Include in Your Digital Marketing Budget This Year

    Each week I either lead or participate on quite a few client calls.  Listening and analyzing the difference between success and chaos I have boiled down to organizations that stop for a...

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  • Work With a Digital Marketing Company for Better Customer Relationships

    Work With a Digital Marketing Company for Better Customer Relationships

    It has been a few weeks since our last post, lot's has happened that we are really excited about. So, this is where I get to brag about our team.  This last Tuesday we took two new...

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  • Like Spock & Captain Kirk, A Digital Agency & Business Owner Make a Great Team

    Like Spock & Captain Kirk, A Digital Agency & Business Owner Make a Great Team

    One of my favorite TV shows growing up was Star Trek. Their five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has...

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  • Here's Why You Need a Content Calendar

    Here's Why You Need a Content Calendar

    The thought of juggling one more calendar may turn you off completely. That is understandable. After all, you have a lot on your plate as it is. However, rather than adding an...

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  • Digital Marketing and Metrics: Numbers You Need to Know

    Digital Marketing and Metrics: Numbers You Need to Know

    There is no shortage when it comes to digital marketing metrics you can analyze. After all, one of the distinguishing characteristics of digital marketing is that performance can be...

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  • How Will Google Accelerated Mobile Pages Impact Digital Marketing?

    How Will Google Accelerated Mobile Pages Impact Digital Marketing?

    As a digital marketer, you have probably read and heard at least something about Google's Accelerated Mobile Pages (AMP). Google introduced the open source initiative back in October of...

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  • Can a Competitor's Branded Keywords Help You?

    Can a Competitor's Branded Keywords Help You?

    If you are trying to boost your leads online (and who isn't), and you are using paid media as a strategy, you may be thinking of bidding on or optimizing for a competitor's branded...

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  • 6 Inbound Marketing Strategies for 2017

    6 Inbound Marketing Strategies for 2017

    As we start a new year, inbound marketing strategists everywhere think about what the new year holds for inbound marketing. This year is, of course, no exception. However, rather than...

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  • Make Your Inbound Marketing Strategy More Effective with Compounding Blog Posts

    Make Your Inbound Marketing Strategy More Effective with Compounding Blog Posts

    Business blogging can be a real challenge. Producing high quality content over an extended period of time requires forethought, careful planning, and a lot of effort. However, anyone...

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  • How to Plan Your 2017 Digital Marketing Budget

    How to Plan Your 2017 Digital Marketing Budget

    It's that time of year again. As 2016 has come to an end, and if you haven't already, it is time to start planning your digital marketing budget for 2017. Forrester estimates that the...

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  • Increase the Effectiveness of Your Content Marketing with Social Media

    Increase the Effectiveness of Your Content Marketing with Social Media

    Do you think of content marketing as being separate from social media marketing? When you craft your inbound marketing strategy, do these two avenues of marketing fall into different...

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  • Digital Marketing & Voice-Activated Technology

    Digital Marketing & Voice-Activated Technology

    Fifty years ago when Star Trek first debuted, the Enterprise did some pretty radical stuff. For instance, the transporter beamed personnel from Point A to Point B, disassembling and...

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  • Let An Inbound Marketing Agency Take You Beyond the Fundamentals

    Let An Inbound Marketing Agency Take You Beyond the Fundamentals

    What type of marketing are you doing for your organization? Are you focused on traditional outbound methodologies, or have you embraced the inbound marketing method? Perhaps you are...

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  • Top Services of a Quality Inbound Marketing Agency

    Top Services of a Quality Inbound Marketing Agency

    Digital marketing today is a multi-levered process which involves marketing integrated campaigns over multiple platforms and channels. For this reason, partnering with an inbound...

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  • Mobile Marketing Tools & Strategies

    Mobile Marketing Tools & Strategies

    As its name implies, mobile marketing is aimed squarely at reaching mobile users with your marketing message. There are a number of reasons why mobile marketing is an essential part of...

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  • How to Generate Topics for Content Marketing that Will Intrigue Your Audience

    How to Generate Topics for Content Marketing that Will Intrigue Your Audience

    In a perfect world, the content for your blogs and social media posts would sizzle, each post building on the last until, in a fevered frenzy, your audience converts and becomes loyal...

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