Digital Marketing Strategy Blog

  • Your 2017 Budget: Is It Time to Pivot?

    Your 2017 Budget: Is It Time to Pivot?

    Even the best laid plans go awry. You may have entered 2017 with a substantial backlog of orders, a low inventory count, reduced costs and multiple contractual agreements. However, it’s...

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  • Inbound Marketing Strategy: How to Increase Customer Engagement

    Inbound Marketing Strategy: How to Increase Customer Engagement

    Can you engage your customers in a two-way conversation through your inbound marketing strategy? Yes, you can. Most companies assume that generating leads and closing sales in our...

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  • Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)

    Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)

    For the past several years we have seen our clients budget shift from traditional brand and direct marketing to Digital Marketing.  Why, because the leads digital marketing generates...

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  • Getting Serious About Data Insights

    Getting Serious About Data Insights

    How important are key performance indicators (KPI), metrics and benchmarks when it comes to digital marketing? Well, if you want to make stronger, more informed decisions about how and...

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  • 5 Tips to Make Content Marketing More Effective

    5 Tips to Make Content Marketing More Effective

    Content marketing is one of the least expensive marketing tools available. It produces leads long after its published. It engages its audience, motivates them to act and gives them...

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  • Here's Why Your Digital Marketing Should Be Personal

    Here's Why Your Digital Marketing Should Be Personal

    Most enterprises wholeheartedly believe they know exactly what their customers want. However, is that knowledge supported by actual data, or is it based on assumptions, opinions and...

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  • Here's Why Your Digital Marketing Should Be Personal

    Here's Why Your Digital Marketing Should Be Personal

    Most enterprises wholeheartedly believe they know exactly what their customers want. However, is that knowledge supported by actual data, or is it based on assumptions, opinions and...

    Read Article
  • Working With A Digital Marketing Agency: 5 Things to Consider

    Working With A Digital Marketing Agency: 5 Things to Consider

    You want a digital marketing agency that will take charge. You want a long-term partner who will continually feed your company with new opportunities. Deciding which agency to work with...

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  • Working With A Digital Marketing Agency: 5 Things to Consider

    Working With A Digital Marketing Agency: 5 Things to Consider

    You want a digital marketing agency that will take charge. You want a long-term partner who will continually feed your company with new opportunities. Deciding which agency to work with...

    Read Article
  • Digital Marketing, Digital Transformation, and the Customer Experience: Is There a Connection?

    Digital Marketing, Digital Transformation, and the Customer Experience: Is There a Connection?

    Digital transformation is changing the shape of nearly every industry today, as companies use digitalization to create bold, new business models, improve processes and develop new...

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  • Digital Marketing, Digital Transformation, and the Customer Experience: Is There a Connection?

    Digital Marketing, Digital Transformation, and the Customer Experience: Is There a Connection?

    Digital transformation is changing the shape of nearly every industry today, as companies use digitalization to create bold, new business models, improve processes and develop new...

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  • Looking for Increased Digital Marketing ROI? Why Tracking is Imperative

    Looking for Increased Digital Marketing ROI? Why Tracking is Imperative

    Measuring and duplicating business success involves tracking your return on investment (ROI). Digital marketing is no different. In fact, measuring marketing ROI is most important...

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  • Looking for Increased Digital Marketing ROI? Why Tracking is Imperative

    Looking for Increased Digital Marketing ROI? Why Tracking is Imperative

    Measuring and duplicating business success involves tracking your return on investment (ROI). Digital marketing is no different. In fact, measuring marketing ROI is most important...

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  • 5 Inbound Marketing Metrics to Track and How Often to Track Them

    5 Inbound Marketing Metrics to Track and How Often to Track Them

    The only way to find out how effective your inbound marketing campaigns are is to take measurements and see what the numbers say. However, there are an almost unlimited number of...

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  • 5 Inbound Marketing Metrics to Track and How Often to Track Them

    5 Inbound Marketing Metrics to Track and How Often to Track Them

    The only way to find out how effective your inbound marketing campaigns are is to take measurements and see what the numbers say. However, there are an almost unlimited number of...

    Read Article
  • Email Campaigns & Your Digital Marketing Strategy?

    Email Campaigns & Your Digital Marketing Strategy?

    Email -- I love email. Before you go and think I am crazy and a relic stuck in days of yore, think about what email can do for your business.  Yes, there are sleeker, newer and...

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  • Email Campaigns & Your Digital Marketing Strategy?

    Email Campaigns & Your Digital Marketing Strategy?

    Email -- I love email. Before you go and think I am crazy and a relic stuck in days of yore, think about what email can do for your business.  Yes, there are sleeker, newer and...

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  • Inbound Marketing Strategy: Addressing Ad Blocking

    Inbound Marketing Strategy: Addressing Ad Blocking

    Even though the Search Engines such as Google, Yahoo and Bing have revamped how they display paid ads, it seems that more and more of today’s consumers and businesses are using ad...

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  • Inbound Marketing Strategy: Addressing Ad Blocking

    Inbound Marketing Strategy: Addressing Ad Blocking

    Even though the Search Engines such as Google, Yahoo and Bing have revamped how they display paid ads, it seems that more and more of today’s consumers and businesses are using ad...

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  • Website Relaunch?  A Digital Marketing Agency Can Help

    Website Relaunch?  A Digital Marketing Agency Can Help

    In today's ever-changing world, it is either keep up or lose out.  And for most of our clients, losing is not an option.  As it relates to your website and online digital presence, the...

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